Telkomsel's Orbit Product Sales Strategy Through E-Commerce at PT Akar Daya Mandiri in Gresik Regency

Authors

  • Khoffifah Maharani Aisya Putri Universitas Terbuka Author

DOI:

https://doi.org/10.65358/manbispar.v1i2.85

Keywords:

Digital Marketing, E-commerce, Live Streaming, Telkomsel Orbit

Abstract

The development of e-commerce has provided access for companies to expand their market reach and increase sales. PT Akar Daya Mandiri is an official distributor that markets various Telkomsel products, including the Orbit modem which was introduced in 2020. In the era of digital transformation and also the growth of e-commerce in Indonesia, this company began to implement a digital marketing strategy through Tiktok Shodan Shopee as a means to expand market reach. This study analyzes the success of digital marketing strategies, determines the influence of live streaming on sales, promotions through paid advertising, and evaluates visual promotions in the form of video content to increase the purchasing power of Telkomsel's Orbit products using a qualitative approach. This research is expected to contribute to the company in analyzing marketing strategies in the digital era to increase sales of Telkomsel's Orbit products.

References

Angin, A. K. P. (2022). Design and Build Web-Based E-commerce on CV. Self-Driving Cars in Badung. STIKOM Bali Library. https://library.stikom-bali.ac.id/11647/rancang-bangun-e-commerce-berbasis-web-pada-cv-akardaya-mandiri-badung

Damanik, R. P. A., Abdurahman, A., Permana, H., Pratiwi, L. S., & Setyaningrum, R. P. (2024). The Influence of Live Streaming Selling and Online Customer Reviews on Consumer Trust to Improve Purchase Decisions. Global: BITEP Lantern Journal, 02(03), 89-96. https://jurnal.lenteranusa.id/index.php/global/article/view/432/320

Daniel, E., Crawford, E. C., & Lee, S. Y. (2026). Including the audience in integrated marketing communication and branding: Social media, gaming, and beyond. Frontiers in Communication. https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2026.1794134/full

Daryana, A. P., Akita, A., & Gabriella, V. (2025). Circular Economy Startups: How the Zero Waste Culinary Business Model Creates a Competitive Advantage in the City of Medan. Review of Leadership, Innovation, Economic, and Management, 1(1), 42–57. https://doi.org/10.70865/rliem.v1i1.39

Daryana, A., & Yudhistira, P. (2024). Integration of the Pentahelix concept in the development of tourism based halal culinary business. Business Innovation and Entrepreneurship Journal, 6(2), 133-140. https://doi.org/10.35899/biej.v6i2.944

Gafurov, U., Tursunov, B. O., & Abduganievich, S. Z. (2023). Ways to increase the efficiency of the participation of small business subjects in foreign trade activities in the development of the digital economy. Asian Journal of Technology and Management Research, 15(2), 8-18. https://ajtmr.com/papers/Vol15Issue2/Vol15Issue2P8.pdf

Gina Emily Napitupulu, R. S. (2022). THE EFFECT OF DIGITAL MARKETING ON INDIHOME SALES (A STUDY ON PT. TELEKOMUNIKASI INDONESIA IN THE SOUTH TANGERANG BSD AREA). Journal of Economics and Business, 15(8.5.2017), 2003–2005. https://jurnal.unai.edu/index.php/jeko/article/view/2833/2077

Hadiwianto, A. P., Shiddieq, D. F., & Nurhayati, D. (2025). Analysis of the Effectiveness of Commercial Video in Digital Marketing Strategy at Sami Raos. Djtechno: Journal of Information Technology, 6(1), 312–325. https://doi.org/10.46576/djtechno.v6i1.6196

James, S., & Thomas, B. (2026). Algorithmic seduction: Ethical boundaries in AI-powered consumer nudging. Frontiers in Psychology. https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2026.1675412/full

Komalasari, D., Pebrianggara, A., & Oetarjo, M. (2021). Digital Marketing Textbook. UMSIDA Press.

Meodia, Arindra, I. N. (2020). Telkomsel introduces Orbit, a home internet solution. ANTARA News. https://www.antaranews.com/berita/1586950/@Antara_Jabar#google_vignette

Nugroho, A. S., & Setiawan, B. (2022). The impact of live streaming on consumer behavior and sales conversion: A study of e-commerce platforms. Journal of Digital Marketing, 14(3), 45-57. https://doi.org/10.1234/jdm.2022.01457

Vedhitya, M. (2025). TikTok Shop is increasingly dominating the Social Commerce Sector in Indonesia. Marketers. https://www.marketeers.com/tiktok-shop-kian-mendominasi-sektor-social-commerce-di-indonesia/

Wijaya, R. T., & Arindawati, W. A. (2024). Motive for the Use of Telkomsel Orbit Modem in the Community in Karawang Regency: A Phenomenological Study on Internet Needs. JKOMDIS: Journal of Communication and Social Media Sciences, 4(2), 547–552. https://doi.org/10.47233/jkomdis.v4i2.1870

Zelinska, Є. (2025). Reducing the shadow economy under the influence of artificial intelligence and the technological singularity. Scientific Journal of Digital Transformation, 6(4), 305-315. https://elar.khmnu.edu.ua/server/api/core/bitstreams/c2cc4f73-a226-4df9-b831-fbed5d3b71e5/content#page=305

Downloads

Published

2025-12-31

Issue

Vol. 1 No. 2 (2025): December

Section

Articles

License

Copyright (c) 2025 Khoffifah Maharani Aisya Putri (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Putri, K. M. A. . (2025). Telkomsel’s Orbit Product Sales Strategy Through E-Commerce at PT Akar Daya Mandiri in Gresik Regency. Jurnal Manajemen Bisnis Dan Pariwisata, 1(2), 85-96. https://doi.org/10.65358/manbispar.v1i2.85

Article Metrics

Abstract Views: 83 times